AirPods 3 orders are said to have fallen by more than 30%
After months of leaks, speculations, and conjecture, Apple finally made the AirPods 3 official in October. Given their place in Apple’s AirPods family, which began with the first mainstream truly wireless earbuds, you’d assume they’d be a smashing success.
Ming-Chi Kuo, a well-known analyst and expert on all things Apple, claims that the AirPods 3 are an example of Apple’s “failed product segmentation strategy”. Apple is claimed to have slashed orders of AirPods 3 from its suppliers by more than 30% in the second and third quarters of this year due to a lack of demand (April to September time frame).
AirPods Pro 2 are expected to be released somewhere in the second half of this year, and it appears that Apple may retire their previous model to prevent “repeating the same error.”.
After the release of the AirPods 3, the AirPods 2 have remained on sale and are still available to this day. For the same price, they’re also a lot less expensive. It means that the AirPods 3 sit in an odd spot between the AirPods 2 and the more expensive, but better equipped AirPods Pro. The Pros have a better in-ear fit and active noise cancellation.
This leads us to believe that individuals looking for the best Apple earbuds would choose for the AirPods 2, while those looking for a more affordable option will go with the AirPods Pros. You see the issue?