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New branding, user interface, and content are on the way for Samsung TV Plus

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Samsung has announced that its free TV streaming service, Samsung TV Plus, would soon get a new logo, an updated user interface with improved readability and a Dark Theme, and additional programming. The company expects the new orange and blue logo will convey the universality of the service when it is made available on more Samsung devices.

Samsung has announced that it will increase the variety of content available on its service in an effort to maintain user interest. Top Gear, Law & Order: Special Victims Unit, NCIS, and many more are being added to the lineup in the United States. The newest seasons of America’s Got Talent will be available to UK viewers, while Das Boot, the first native 8K produced TV show, will be made available to German viewers.

As for the UI, Samsung plans to improve visibility by implementing a Dark Theme. For viewers who prefer to watch in a completely dark room, the introduction of a dark theme will be welcome news because it will eliminate the need for their eyes to readjust between shows. With improved readability, the service should be more user-friendly for viewers who aren’t sitting right in front of their TVs.

To improve the user experience, Samsung has pledged to keep spending on original content, world premieres, and collaborations. It also confirmed that the platform’s content would always be available without cost, giving users who don’t want to or can’t afford Netflix another option.

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