For the year 2022, Brand Directory predicts that Apple will be the most valuable brand in the world. The brand is worth $355.1 billion, according to the firm's estimates. Brand Directory determined this value and it is not based on the brand's market capitalization.
The following are the world's ten most valuable brands:
- Samsung Group
- ICBC (Industrial and Commercial Bank of China)
The brand value of Apple has climbed by 35% since 2021, making it the biggest brand value ever recorded by the company.
Apple had a stellar 2021, highlighted by its achievement at the start of 2022 – being the first company to reach a US$3 trillion market valuation. The tech giant’s success historically lied in honing its core brand positioning, but its more recent growth can be attributed to the company’s recognition that its brand can be applied effectively to a much broader range of services.
The iPhone still accounts for around half of the brand’s sales. However, this year saw Apple give more attention to its other suite of products with a new generation of iPads, an overhaul to the iMac, and introduction of AirTags. Its range of services, from Apple Pay to Apple TV, has also gone from strength to strength and become of increasing importance to the brand’s success.
Google was ranked third in terms of brand value.
The value of the Google brand increased by 38% to $263,4 billion. As advertising spending decreased as a result of the pandemic's uncertainty, the brand's revenue took a hit during the beginning of the epidemic. When advertising budgets reopened and consumers spent more time online, Google's revenue recovered, resulting in a strong rise in brand value as the globe acclimated to the new normal.
As the sole Korean brand on this list, Samsung Group came in sixth place.
Although Walmart has overtaken it as the world's most valuable brand in terms of value in the prior year, South Korea-based Samsung Group is still Asia Pacific's most valuable brand, with a brand worth of US$107.3 billion in 2022, a 5% rise from the previous year. WeChat is still the strongest brand in the region and the world.
Because of new product launches, Samsung's revenue has soared. There's a shortage of memory chips, but the company's chip manufacturing business is doing well in the face of a worldwide supply chain problem. In addition, Samsung is investing $17 billion in a new computer chip facility in Texas to accommodate consumer demand. A new line of portable devices, as well as kitchen and home equipment, are now available from the tech giant.
In 2022, Huawei is the ninth most valuable brand, up from the 21st position in 2021. Huawei has come a long way from the commencement of the ban in the United States.
After growing by 29% to $71.2 billion, Huawei has reclaimed a spot among the world's top ten most valuable brands. After the US imposed sanctions on Huawei, the company responded positively by increasing its investment in domestic technology companies and R&D, as well as focusing on cloud services.
The fastest-growing brand in the world is, of course, TikTok.
TikTok's brand worth has tripled in the last year, making it the fastest-growing company in the world. The entertainment app's brand worth has grown from US$18.7 billion in 2021 to US$59.0 billion this year, an incredible 215 percent gain. Newcomer to the Brand Finance Global 500 2022 rating, it ranks 18th among the world's most valuable brands.
Global limits on the use of COVID-19, which will remain in place through 2021, have led to a rise in digital entertainment, social media platforms, and streaming services, including TikTok. However, the app's popularity grew around the world due to its easy to consume and amusing content, but it also served as a creative outlet and a method for people to communicate during lockdown.
There's a full list of 2022's most valuable global brands at the source link.