Content is the backbone of any successful marketing campaign. It’s essential in delivering the right message to your target audience and it should be designed to drive results. To ensure you have a plan that works, creating a content strategy framework is key. In this article we’ll explore the five step process of building a content strategy framework so you can start creating more effective campaigns.
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What Is Content Strategy?
Content strategy is the planning, development, and management of content—written or in other media—to achieve business and marketing objectives. It’s the intersection of content, audience, and brand.
Content strategy tells you what kind of content you need to create and publish to achieve your business goals. Once you know that, you can develop a plan for creating and managing that content. And once you have a plan, you can start executing it, publishing your content, and measuring its performance against your objectives.
Why do you need a content strategy? Because without one, it’s hard to make sure your content is achieving your business goals. You might be creating a lot of content, but if it’s not the right kind of content—or if it’s not reaching the right people—it’s not going to do much for your business. A good content strategy helps you make sure yourcontent is working for your business.
A few factors to keep in mind as you develop your own framework:
-Your organization's size and structure will help determine how formal or informal your process needs to be.
-The products or services you sell will also shape the kinds of conversations you need to have with customers and prospects.
-Your company's culture will come into play as well: If decision making is centralized,you'll want to make sure everyone who needs to be involved is included in developing the
Why Is Content Strategy Important For Your Business?
Assuming you want content strategy for your business:
Content strategy is important for your business because it provides a roadmap for your content marketing efforts. By understanding your audience, identifying your goals, and creating a plan, you can ensure that your content aligns with your overall business objectives. Additionally, a well-executed content strategy can help you save time and money by avoiding costly mistakes and making the most of your resources.
What Are the Components of a Content Strategy Framework?
Assuming you already have a good understanding of what a content strategy is and why your business needs one, it’s time to get into the nitty-gritty of actually creating your strategy. This process can be broken down into five key steps: research, planning, creation, distribution, and measurement. Let’s take a closer look at each component of a content strategy framework:
1. Research: In order to create an effective content strategy, you need to first understand your audience. What are their needs and wants? What kind of content will resonate with them? Where do they hang out online? Answering these questions (among others) will help you create content that is both relevant and engaging.
2. Planning: Once you have a solid understanding of your audience, it’s time to start mapping out your content strategy. What kind of content will you create? When will you publish it? How often? On which platforms? Planning ahead will help ensure that your content is consistent and aligns with your overall business goals.
3. Creation: This is where the actual work of creating content comes in. Depending on your team’s size and capabilities, this step may be handled entirely in-house or may involve working with outside partners such as freelance writers or designers. Regardless of who handles the creation process, it’s important to maintain quality control throughout to ensure that all pieces meet the high standards you’ve set
How To Create a Successful Content Strategy Framework?
Before anything else, you need to understand what a content strategy framework is. In short, it’s a document that outlines your content goals, approach, and process. This helps keep everyone on the same page (literally) and makes it easier to measure success.
Now let’s get into how you can create a successful content strategy framework of your own…
1. Define Your Goals
The first step is figuring out what you want to achieve with your content. Do you want to increase brand awareness? Drive traffic to your website? Boost engagement?
Be as specific as possible here. For example, rather than saying “I want more website traffic,” try “I want 10,000 unique visitors per month from organic search.” Once you have your goals down, you can move on to…
2. Conduct an Audit
You can’t strong results if you don’t know where you currently stand. Take some time to audit your existing content and see how it’s performing in terms of meeting your goals.
Could certain pieces be doing better? Are there any gaps in your content? What topics are your audience interested in? Answering questions like these will give you valuable insights that you can use to improve your strategy going forward.
3. Identify Your Target Audience
– Step 1: Set Achievable Objectives
Before you can start building your content strategy, you need to set some achievable objectives. What do you want your content to achieve? Do you want to increase brand awareness, generate leads, or drive sales? Once you know what your objectives are, you can start to develop a plan for achieving them.
To set achievable objectives, consider your audience and what you want them to do with your content. Are you trying to reach a new audience or convert existing readers into customers? Once you know who your target audience is, you can set realistic goals for reaching them.
If you're not sure where to start, try setting these three common content marketing goals:
1. Increase brand awareness: Make sure your target audience is aware of your brand and what it has to offer. Try creating informative blog posts or helpful guides that introduce your brand in a positive light.
2. Generate leads: Use your content to generate interest in your product or service and collect leads for sales teams. Include calls-to-action (CTAs) throughout your content that encourage readers to sign up for more information or request a quote.
3. Drive sales: Use powerful sales copy and effective calls-to-action (CTAs) to encourage readers to purchase your product or service. You can also include customer testimonials or case studies to showcase the benefits of working with your company.
– Step 2: Establish Your Audience
Assuming you've already completed Step 1 (defining your business goals), the next step is to establish your audience. This means understanding who you're trying to reach with your content, what their needs and wants are, and how you can best serve them.
To do this, start by creating buyer personas for your target market. These are semi-fictional representations of your ideal customers, based on real data and insights. Once you have a good understanding of your personas, you can begin mapping out the buyer's journey for each one.
The buyer's journey will help you understand what content needs to be created for each stage of the decision-making process, from awareness to consideration to purchase. By aligning your content strategy with the buyer's journey, you can ensure that you're creating the right content, at the right time, to guide prospects through to conversion.
– Step 3: Identify Distribution Channels
There are many potential channels through which you can distribute your content, including social media, email newsletters, and your website. It's important to identify the channels that will work best for your business and your target audience.
Once you've identified your distribution channels, you need to determine how you'll create and deliver content to each one. Will you use existing content or create new content specifically for each channel? How often will you deliver content? What format will it take?
Answering these questions will help you develop a Distribution Plan that outlines how and where you'll share your content. This plan should be flexible enough to accommodate changes in distribution channels and tactics over time.
– Step 4: Design An Implementation Plan
The fourth step in building your content strategy framework is to design an implementation plan. This plan will outline how you will execute your content strategy and achieve your desired goals. It should identify who will be responsible for each task, when it will be completed, and what metrics you will use to measure success. By creating a clear and actionable implementation plan, you can ensure that your content strategy is executed effectively and achieves the desired results.
– Step 5: Track and Monitor
As you create and publish content, it’s important to track and monitor its performance. This will help you determine what’s working and what isn’t, so you can adjust your strategy accordingly.
To track and monitor your content, start by setting up Google Analytics. Then, create goals and funnels within Google Analytics to see how users interact with your content. Finally, use webmaster tools to track your organic traffic and see how your content is being found and shared.
By tracking and monitoring your content strategy, you’ll be able to constantly improve it over time.