5 Steps to Validate Business Ideas


Have you ever had a great idea for a new product or service, but then realized that there wasn’t even the market for it? You’re not alone. In fact, failure to validate an idea before jumping into development can lead to wasted time and money. Fortunately, there’s an easy way to avoid these issues: follow these steps to validate your business ideas before you commit to them.

CHECK OUT: Bootstrapping a Startup Business Ideas

Define the problem

The second step in validating your idea is defining the problem. Whether it’s a problem you are solving for yourself, your target market or both, defining the problem will help you figure out how you can validate them.

A great way to start is by asking yourself: What problem are we trying to solve? How is our idea different from what’s already out there? What is the problem that we are solving for our target market? And finally, what’s the problem that we’re solving for ourselves (and why).

Study your competition

First, you need to understand the market and the competition. Your competitors are your friends, not your enemies. They are an important part of the validation process because they help you see what is missing in the market. As such, it’s important for entrepreneurs to look at how their competitors are doing, as well as what they’re doing right.

Create a sample of a product for feedback

If you have a physical product or service, you can create a sample of it and show it to people. If you’re selling products online, create a digital mock-up of what your customers will see on their screens when they visit your website. Again, make sure that this is very close to what the final product will look like.

  • Create A Physical Prototype

If creating a prototype isn’t feasible due to cost or time constraints, consider creating an interactive mockup using Balsamiq (free) or Axure (paid). These programs allow you to create wireframes and clickable prototypes quickly so that potential users can get an idea of how everything works together before going live with your site or app.

Testing your product and feedback loops

Once you’ve validated your idea and know that people want the product or service you are offering, it’s time to test your product. You can do this by using a small group of people who represent your target market and are willing to provide feedback. By testing with this small group first, you can find out what works before releasing your product or service into the world.

Create narrative to market your product

When you have a compelling story to tell about your product, it will be easier for people to understand why they need it and how it will solve their problem. This is especially important when you’re pitching investors or trying to get press coverage.

The best way to create narrative is by interviewing customers, potential users, and even employees. Make sure that everything you say and do points back towards the ultimate goal of getting more people interested in your story!


Validation is the process of determining if your idea is viable.

Validation is a process of asking questions, testing, learning and making sure that your idea isn’t just a pipe dream.

It’s important that you validate your business idea because it will help you determine whether or not it has potential to become profitable. A lot of people want to run their own businesses but don’t know how to go about doing so or come up with ideas that are not feasible given their financial situation and resources available at hand. Validating your business before getting started on it will save you from wasting time and money on something which may not be successful in the long run.

Conclusion: 5 Steps to Validate Business Ideas

Validation is the cornerstone of solidifying your idea. It will help you identify whether or not your idea is worth pursuing, and if it’s not, what other concepts you can use as alternatives.

One Comment

  1. Great article! It really covers a lot of crucial things to consider when validating a business idea. I would like to suggest you to have a look at a tool that I developed to support this process even more. With it you can type in your business idea and get companies with similar solutions. This can be a good indicator if a business idea is good in my opinion. Maybe you can test it out and provide me some feedback. This would mean a lot to me. Thank you.

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